Various new campaigns have recently popped up, by way of culturejammers and other concerned individuals, urging consumers to be more mindful of their consumption habits. Specifically, a new one entitled "Polar Tears" that takes a well deserved jab at the bottled water industry, through a heart wrenching expose (by way of poster), depicting a sobbing polar bear atop a decrepit ice cap, which (not so) ironically is melting into a plastic bottle. The apropos phrases "98 percent melted ice caps" and "2 percent polar bear tears" flank each side of the image. They say emotion is the best way to foster a reaction and I must admit that pulling at the heart strings always works for me - so in an attempt to spread the word about eco-friendly water consumption and help the polar bear - I am printing out the poster and passing it along to spread the word. And, this is no Al Gore "save the polar bears BS either" - thus, I take it seriously and I suggest that you do the same. Buy a reusable water bottle, and stop purchasing the plastic - For the polar bears.....
No comments:
Post a Comment